Fairtrade connected 1.87 million farmers and workers through 1,824 producer organisations in 2024. Those organisations earned €201.6 million in Fairtrade Premium, while producers sold 1.5 million metric tonnes of Fairtrade products. The figures below show where that activity was concentrated, how product mix differed by region, and what the available participation and support indicators reveal.
Contents
- Global scale and economic value
- Regional reach and Fairtrade Premium
- Product mix across regions
- Women’s participation in production
- Producer support and organisational outcomes
- Consumer and national-market indicators
- How to read these figures
Global scale and economic value
The 17th edition of Fairtrade’s monitoring overview reports 1,824 Fairtrade producer organisations in 2024. Together, they represented 1.87 million farmers and workers. This is a measure of people represented by producer organisations, rather than a count of every person involved in a supply chain.
The same 2024 overview records €201.6 million in Fairtrade Premium earned by producer organisations. Fairtrade Premium is additional money associated with certified sales that producer organisations use for agreed priorities. It should therefore be read as an organisational and community investment resource, not as a direct measure of individual take-home pay.
Producers sold 1.5 million metric tonnes of Fairtrade products in 2024. The product-level figures illustrate why tonnage alone does not capture the full range of Fairtrade activity. Certified flowers and plants accounted for 986 million items sold by producers, while certified sportsballs accounted for 162,000 items. Fairtrade wine grapes represented 26 million litres of wine.
The top six Fairtrade products covered 2.8 million hectares under certification in 2024. About 25% of that land was farmed organically. Organic products made up 36% of the volume grown on the top-six-product land base. These are different denominators: the first percentage describes land, while the second describes product volume.
Regional reach and Fairtrade Premium
The regional reports show a substantial concentration of people and Premium in Africa and the Middle East. That region had 1,410,162 Fairtrade farmers and workers in 2024. Small Producer Organisations accounted for 1,295,658 farmers, and Hired Labour Organisations accounted for 114,504 workers. Producer organisations in the region earned €90.2 million in Fairtrade Premium.
Asia and the Pacific had 179,015 Fairtrade farmers and workers in 2024, and producer organisations earned €10.6 million in Fairtrade Premium. Latin America and the Caribbean had 309,513 Fairtrade farmers and workers in the 2024 international snapshot. The available regional figures use the categories and coverage presented in each report, so they should not be treated as a complete, independently reconstructed global total.
| Region or country | Farmers and workers | Fairtrade Premium | Measurement period |
|---|---|---|---|
| Africa and the Middle East | 1,410,162 | €90.2 million | 2024 |
| Asia and the Pacific | 179,015 | €10.6 million | 2024 |
| Latin America and the Caribbean | 309,513 | Not stated in supplied regional figures | 2024 snapshot |
| Côte d’Ivoire | Not stated | €61,464,696; 68% of regional Premium | 2024 |
| India | Not stated | €3,985,714; 38% of regional Premium | 2024 |
Côte d’Ivoire generated €61,464,696, or 68% of Africa and the Middle East’s Fairtrade Premium, in 2024. India generated €3,985,714, or 38% of Asia and the Pacific’s Fairtrade Premium. These country shares show how regional totals can be driven by particular national and product contexts.
The country and regional figures come from Fairtrade’s Africa and the Middle East Monitoring Report and Asia and Pacific Monitoring Report. The reports describe 2024 monitoring data, with the relevant source labels retained here for readers who want to examine the regional definitions and tables directly.
Product mix across regions
Product mix shaped the distribution of Fairtrade Premium. In Africa and the Middle East, cocoa generated 74% of Fairtrade Premium in 2024. Flowers and plants generated 8%, coffee 5%, bananas 3%, and cane sugar 3%. These reported shares do not represent calculations made from the regional total; they are the shares reported in Fairtrade’s product tables.
Asia and the Pacific presented a different pattern. Coffee generated 40% of Fairtrade Premium in 2024, followed by tea at 18%. Cane sugar and rice each generated 8%, while oilseeds and oleaginous fruit generated 7%.
| Product | Africa and the Middle East | Asia and the Pacific |
|---|---|---|
| Cocoa | 74% | Not stated |
| Coffee | 5% | 40% |
| Tea | Not stated | 18% |
| Flowers and plants | 8% | Not stated |
| Bananas | 3% | Not stated |
| Cane sugar | 3% | 8% |
| Rice | Not stated | 8% |
| Oilseeds and oleaginous fruit | Not stated | 7% |
The comparison matters for leadership and procurement decisions. A single global product label can conceal very different regional economic structures. Cocoa dominated the reported Premium mix in Africa and the Middle East, while coffee was the largest reported contributor in Asia and the Pacific. Percentages should be interpreted within each region’s reported product mix; missing cells mean that the supplied source facts did not state a comparable share.
Women’s participation in production
Fairtrade’s 2024 international snapshot reported that women represented 21% of Fairtrade farmers and 45% of Fairtrade workers. The distinction between farmers and workers is important because the two groups occupy different positions in production organisations and employment structures.
In Africa and the Middle East, women represented 25% of all Fairtrade farmers and workers. The product-level shares varied: women represented 21% of Fairtrade coffee farmers and workers, 37% of tea farmers and workers, 15% of cocoa farmers and workers, and 39% of flower and plant farmers and workers.
In Asia and the Pacific, women represented 28% of all Fairtrade farmers and workers. Women represented 55% of Fairtrade tea farmers and workers, compared with 7% of cane-sugar farmers and workers and 9% of cotton farmers and workers.
| Gender participation indicator | Share of farmers and workers | Period and geography |
|---|---|---|
| Women among all Fairtrade farmers | 21% | 2024 international snapshot |
| Women among all Fairtrade workers | 45% | 2024 international snapshot |
| Women among all farmers and workers | 25% | Africa and the Middle East, 2024 |
| Women among all farmers and workers | 28% | Asia and the Pacific, 2024 |
| Women in tea | 55% | Asia and the Pacific, 2024 |
| Women in cocoa | 15% | Africa and the Middle East, 2024 |
These figures are participation shares, not measures of pay, ownership, decision-making power, or leadership representation. They provide a baseline for asking more precise questions about inclusion within particular products and organisational models.
Producer support and organisational outcomes
Fairtrade’s Africa and Middle East producer-support survey was run in 2025 and asked organisations about support received in 2024. It had a 71% response rate: 458 respondents out of 647 surveyed organisations. The results therefore describe responding organisations and should not be read as a census of every producer organisation in the region.
Overall, 89% of surveyed organisations were satisfied or very satisfied with Fairtrade support in 2024. Satisfaction was 80% for email or online support, 73% for telephone support, and 75% for WhatsApp support.
Training and peer exchange recorded the highest supplied satisfaction figures. Ninety-one percent of surveyed organisations were satisfied or very satisfied with training workshops, while 92% reported that level of satisfaction with exchange meetings.
The survey also records the types of support received. Forty-five percent of Africa and Middle East producer organisations received support on organisational strengthening in 2024. Fifty-six percent received support on Fairtrade Development Plans.
| Support indicator | Reported share |
|---|---|
| Survey response rate | 71% (458 of 647) |
| Satisfied or very satisfied with overall support | 89% |
| Satisfied or very satisfied with training workshops | 91% |
| Satisfied or very satisfied with exchange meetings | 92% |
| Received organisational-strengthening support | 45% |
| Received Fairtrade Development Plan support | 56% |
The satisfaction measures describe perceptions of support, while the receipt measures describe whether a type of support was received. They are not interchangeable indicators of organisational performance.
Consumer and national-market indicators
The Canada figures show the longer-term financial contribution associated with a national market. Fairtrade-certified product sales in Canada generated more than US$87 million in Fairtrade Premium over the 13 years through 2024. Canadian Fairtrade sales generated almost US$10 million in Fairtrade Premium in 2024 alone.
Fairtrade cocoa volumes in Canada grew by an average of 15% over the two years through 2024. Fairtrade banana sales volumes increased by 25% in 2024, and Fairtrade bananas held an estimated 37% share of Canada’s organic banana market in 2024. The 37% figure is explicitly an estimate of market share, not a count of all banana sales.
The UK indicators capture both campaign activity and consumer attitudes. During the 2024 UK Fairtrade Fortnight campaign, Fairtrade confectionery sales rose 41%, hot drinks rose 12%, and bananas rose 2% compared with the preceding two weeks. Campaign awareness reached 23% of people, up from 12% in 2023. Seven in 10 UK adults purchased a Fairtrade product in 2024, and 85% believed farmers in low-income countries should receive stable, fair pay.
These measures answer different questions. Sales changes compare a campaign period with the preceding two weeks. Awareness compares campaign reach across years. The purchasing and belief figures describe UK adults in 2024, not global consumers or Fairtrade producers.
How to read these figures
Fairtrade notes that 2024 data were consolidated through Fairtrace and FairInsight. The organisation also cautions that 2024 data are not exactly comparable with earlier years because collection methods changed. For that reason, the 2024 figures are most useful as a structured snapshot of scale, regional distribution, product mix, participation, support, and market indicators.
The sources also differ in measurement design. The international and regional monitoring reports describe 2024 monitoring data. The producer-satisfaction survey was conducted in 2025 about support received in 2024. Canada’s 13-year Premium figure covers the period through 2024, while its cocoa growth measure covers the two years through 2024. The UK campaign sales comparisons use the two weeks before Fairtrade Fortnight as the comparison period.
For leadership teams, the practical lesson is to keep the denominator, geography, product, and measurement date attached to every statistic. A Premium total is not the same as a farmer income measure; a participation share is not a leadership share; and a campaign-period sales increase is not a long-run market trend. Reading the figures with those boundaries intact makes the data more useful for responsible sourcing, producer engagement, and fair-pay discussions.
Sources
- Monitoring the scope and benefits of Fairtrade: Overview report, 17th edition
- Fairtrade: Africa and the Middle East Monitoring Report
- Fairtrade: Asia and Pacific Monitoring Report
- Fairtrade International Annual Report 2024
- Fairtrade sales in Canada
- Do It Fair: The UK Stands Up for Farmers This Fairtrade Fortnight